Press Kit

Who We Are

About Baker Industries, a Lincoln Electric Company

Baker Industries, a Lincoln Electric Company, is an industry-leading supplier to OEM and Tier 1 manufacturers in the world’s most demanding industries. With five state-of-the-art facilities, a robust collection of equipment, and a workforce of hundreds in Macomb, Michigan, Baker is one of the industry’s most diversified and capable suppliers of tooling, prototyping, CNC machining, fabrication, additive manufacturing, and more.

About Lincoln Electric

Lincoln Electric is the world leader in the design, development, and manufacture of arc welding products, automated joining, assembly and cutting systems, plasma and oxy-fuel cutting equipment, and has a leading global position in brazing and soldering alloys. Headquartered in Cleveland, Ohio, Lincoln has 55 manufacturing locations in 18 countries and a worldwide network of distributors and sales offices covering more than 160 countries.

Brand Assets

Thank you for your interest in Baker Industries, a Lincoln Electric Company! We have a few guidelines for using our brand resources—please take a moment to familiarize yourself with them before downloading.


Black logo for light backgrounds.

White logo for dark or red backgrounds.

Black logo for light backgrounds.

White logo for dark or red backgrounds.

Required Logo Clear Space

Clear space around the Baker Industries logo is measured by the height of the logo and is required for correct display. Please follow the detailed guidelines below.

X = Height of Baker Industries Logo

Brand Colors

Primary Color Palette


PMS 187C

C=22 M=100 Y=89 K=15

R=147 G=30 B=45

HEX = #A6192E

Black C

C=0 M=0 Y=0 K=100

R=0 G=0 B=0

HEX = #000000


C=0 M=0 Y=0 K=0

R=255 G=25 B=255


Secondary Color Palette

Gray 10

C=0 M=0 Y=0 K=10

R=230 G=230 B=230

HEX = #E6E6E6

Gray 20

C=0 M=0 Y=0 K=20

R=204 G=204 B=204


Gray 30

C=0 M=0 Y=0 K=30

R=179 G=179 B=179

HEX = #B3B3B3

Gray 40

C=0 M=0 Y=0 K=40

R=153 G=153 B=153

HEX = #999999

Gray 50

C=0 M=0 Y=0 K=50

R=128 G=128 B=128

HEX = #808080

Gray 60

C=0 M=0 Y=0 K=60

R=102 G=102 B=102

HEX = #666666

Gray 70

C=0 M=0 Y=0 K=70

R=77 G=77 B=77

HEX = #4D4D4D

Gray 80

C=0 M=0 Y=0 K=80

R=51 G=51 B=51

HEX = #333333

Gray 90

C=0 M=0 Y=0 K=90

R=25 G=25 B=25

HEX = #1A1A1A


PMS 4545C

C=17 M=16 Y=42 K=0

R=213 G=202 B=158


Legal Reminder

These graphics are proprietary and protected under intellectual property laws, so please use them correctly.

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