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Press Kit
Who We Are
About Baker Industries, a Lincoln Electric Company
Baker Industries, a Lincoln Electric Company, is an industry-leading supplier to OEM and Tier 1 manufacturers in the world’s most demanding industries. With five state-of-the-art facilities, a robust collection of equipment, and a workforce of hundreds in Macomb, Michigan, Baker is one of the industry’s most diversified and capable suppliers of tooling, prototyping, CNC machining, fabrication, additive manufacturing, and more.
About Lincoln Electric
Lincoln Electric is the world leader in the design, development, and manufacture of arc welding products, automated joining, assembly and cutting systems, plasma and oxy-fuel cutting equipment, and has a leading global position in brazing and soldering alloys. Headquartered in Cleveland, Ohio, Lincoln has 55 manufacturing locations in 18 countries and a worldwide network of distributors and sales offices covering more than 160 countries.
Brand Assets
Thank you for your interest in Baker Industries, a Lincoln Electric Company! We have a few guidelines for using our brand resources—please take a moment to familiarize yourself with them before downloading.
Logos
Required Logo Clear Space
Clear space around the Baker Industries logo is measured by the height of the logo and is required for correct display. Please follow the detailed guidelines below.
X = Height of Baker Industries Logo
Brand Colors
Primary Color Palette
Red
PMS 187C
C=22 M=100 Y=89 K=15
R=147 G=30 B=45
HEX = #A6192E
Black C
C=0 M=0 Y=0 K=100
R=0 G=0 B=0
HEX = #000000
White
C=0 M=0 Y=0 K=0
R=255 G=25 B=255
HEX = #FFFFFF
Secondary Color Palette
Gray 10
C=0 M=0 Y=0 K=10
R=230 G=230 B=230
HEX = #E6E6E6
Gray 20
C=0 M=0 Y=0 K=20
R=204 G=204 B=204
HEX = #CCCCCC
Gray 30
C=0 M=0 Y=0 K=30
R=179 G=179 B=179
HEX = #B3B3B3
Gray 40
C=0 M=0 Y=0 K=40
R=153 G=153 B=153
HEX = #999999
Gray 50
C=0 M=0 Y=0 K=50
R=128 G=128 B=128
HEX = #808080
Gray 60
C=0 M=0 Y=0 K=60
R=102 G=102 B=102
HEX = #666666
Gray 70
C=0 M=0 Y=0 K=70
R=77 G=77 B=77
HEX = #4D4D4D
Gray 80
C=0 M=0 Y=0 K=80
R=51 G=51 B=51
HEX = #333333
Gray 90
C=0 M=0 Y=0 K=90
R=25 G=25 B=25
HEX = #1A1A1A
Khaki
PMS 4545C
C=17 M=16 Y=42 K=0
R=213 G=202 B=158
HEX = #D5CA9E
Legal Reminder
These graphics are proprietary and protected under intellectual property laws, so please use them correctly.
Please Don't:
- Display these in a way that implies a relationship, affiliation, or endorsement by Baker Industries of your product, service, or business.
- Use these graphics as part of your own product or service's name
- Alter these graphics in any way or combine them with other graphics without written consent from Lincoln Electric